Approach

  1. •Research regarding impact of culture and habits on country specific high end beverage sales developments

  2. •Evolution of the existing overall strategy into a country specific international strategy based on different cultures and habits

  3. •Planning of the strategy implementation process and further steps to improve image and positioning

  4. •Implementation of measures to push marketing in duty free shops

  5. •Strategic targeting of key individuals for product placement

  6. •Definition of measures to improve relationship with distributors

  7. •Follow-up training of PR and Public Relations employees

  8. •Promotion of inter-cultural events and International Liaison

A prestigious French champagne brand wanted to further drive and expand its business internationally. Although the brand was available in most countries, sales were stagnating abroad.


The company recognized a need to further develop the international strategy taking into account the different cultures and habits of the consumers.

Strategic Business Development

Intercontinental Expansion

Luxury Beverage Industry

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