PERCEPTION ADVISORY SERVICES
Approach
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•Analysis of key market and competition factors and overall strategic position of that line
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•Analysis of the product launch response with the general public, and in particular with the target demographic group
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•Strategy discussions with management
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•Identification of an acquisition opportunity to realize the client's objective to increase market share
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•Management of communication between short-listed acquisition targets and the client
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•Advice on acquisition strategy and reorganization
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•Successful acquisition
A client in the cosmetics industry with a variety of skin care brands, launched a new line to target an age specific segment of the market, thus to acquire a larger market share of the particular demographic group. The preliminary launch showed unsatisfactory results.
Mergers & Acquisitions
Market Share Increase by Acquisition
Cosmetic Industry
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